Why does your business need a website?

Why does your business need a website?

As web developers, we often get asked about the benefits of having a website. The short answer is that it ultimately builds credibility and informs the public about why they should be making use of your services as opposed to those of your competitors. An intelligently designed website positions your business as a strong, professional player who means business.

Having a website is like having a shop that is open 24/7/365. Even when you’ve hit the sack after a long day, your website is still accessible to anyone who wishes to shop, enquire or browse. It is important to note that 93% of purchase decisions begin with a simple online search. Guess what that means? If you do not have an online presence, you are probably only reaching +/- 7% of your potential customers.

A website places your brand/business on the map and provides you with endless possibilities regarding functionality, design and the overall message you would like to convey. It also gives your potential customers the opportunity to make a (hopefully positive) judgment even before they’ve made use of your services or purchased your products.

Each business’ website has different needs, whether it involves creating a unique online shopping experience, viewing products in detail, or finding nearest outlets. These individual needs should be met by successfully developing a flawless website that acts as a brand ambassador.

Long story short, if your business wishes to lead the pack in today’s increasingly competitive environment, developing a website should be at the top of your agenda.

About The Author

Nicolette Ashman

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